As a creative strategist working at Wefilm, Hans's journalistic background makes him specialized in uncovering a brand's authentic story. Because of his experience as a speechwriter for CEOs and as the director of many 'Tegenlicht' episodes, Hans can dig out that part of a brand's story worth telling. The stories that are sincere, relevant, and need to be heard. 

Read First, Speak later

Thanks to our freedom of speech, we say what we think. But do we think before we speak?

Vrij Nederland

A green story told by an orange sweater

Every fashion maker wants transparency about the sustainability of their fabrics. But, until now, it was impossible to know for sure if the used material was uncompromised sustainable.