Our media director Rocco has been pioneering in earned media for already more than 15 years. He introduced viral seeding and influencer marketing in the Netherlands and founded and co-owned influencer marketing agency First, working on hundreds of brand campaigns. As media director, Rocco sets out the overall media strategy to gain maximum visibility and impact. He coordinates involved specialists, like media-, PR-, social- and influencer agencies, and makes sure they are empowered in their expertise. And most important, that it all adds up in the media mix.

Looking for healthy

Everywhere around us, unhealthy food and drinks are offered and promoted. To such an extent that the choice for healthy eating and drinking is made impossible by the food industry.


Don’t let your cell phone steal your future

Interpolis approached Wefilm with their new long term goal: by 2050 they want there to be 0 deaths in traffic accidents.


No time to lose

This is the story of Guus. A young boy who suffers from a muscle disease called SMA. His story represents more than 20.000 children in the Netherlands with muscle diseases. Together with well known sports ambassadors, we initiated a fundraising new style.

Spieren voor Spieren

A couple of questions from the next generation

Time for an unusual and uncomfortable interview about the one subject that should be on top of every voters mind during the upcoming election.


Are you influenced much?

An interesting conversation between 2 young adults about health and influence.


Protect nature, meter by meter

For EarthToday, we show what one square meter of nature looks like and how important it is to protect it.


A challenge on how we see health

A 2K40 format to challenge the way we eat, exercise, and live. Should we completely change our ways or adjust our patterns just a little?


A fight for freedom of choice in birth care

With a remarkable live press conference, we created awareness about freedom of choice in birth care. Because that freedom is under pressure and needs to be protected.


Let's start building our healthiest generation

In 2040 we are going to be the healthiest generation in the world.


A big live Christmas show... at home

Bringing people together for a virtual sing-a-long with Karin Bloemen

Klup en NN


We teamed up Interpolis with Snelle to conquer the music hit charts and have the youth choose love over the risky habit of using a phone while cycling.


Filling the void of the EURO’s

Feeding the crave for football with the one and only EURO Foodball Quiz


Our heart for healthcare heroes

Supporting our healthcare professionals by staying inside with a message they all see outside: #myhearthforhealthcare


The most unwanted business card

When medical specialist go out onto the streets to make their future appointment with smokers.


A rollercoaster ride through your kitchen

Instead of funding yet another advertising campaign, ABN AMRO decided to put their media budget to work and actually help their clients promoting their houses for sale. It reached over 65 million people around the globe.


What is your excuse to use your phone while driving?

Almost everybody, a staggering 89% of the people, uses their phone while driving. A true recipe for disaster showed by a confronting experiment.


A corporate musical movie

Info Support wanted to bring an ode to the the world of IT. So we brought together two elements that could not be more opposing: the world of IT in a Disney-style musical.

Info Support 1