After working together on three Why wait campaigns, it is time to show the craft of DELA people
Showing the stories surrounding funerals is not easy because death is often a taboo. Still, we wanted to show how beautiful the sincere attention of DELA employees is, especially in the week before the funeral. We did not want to show real funerals, but want to tell real stories with real people, which is why we opted for a 'hybrid' style commercial: The real DELA employees play themselves in a fictional set. The scenes are based on real stories, and that is touching.