Don't leave vaping undiscussed

Vaping. It may seem harmless, but it definitely is not.

1 in 5 Dutch young people has used a vape in the past year. These are alarming statistics but unfortunately not surprising. With colors, flavors, lights, and glitters, young people are consciously lured by the deadly tobacco industry and addicted to nicotine as early as possible (one vape can contain more nicotine than a whole pack of cigarettes).

Doctors witness the serious consequences of nicotine addiction daily in their practice and are deeply concerned. Earlier, we called on influencers to stop featuring vapes in their content - with great success. In this new campaign, we are helping parents to initiate a conversation about vaping with their teenagers.


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