Interpolis wants to prevent material, but especially immaterial damage. To achieve this, the insurer tackles the biggest distractions in traffic through smart solutions and impactful campaigns.
Wefilm has been helping Interpolis for years with high-profile campaigns that not only draw attention to the problem, but also contribute to the solution. All creativity serves the same goal: to reduce the number of road casualties.
'Fomo' is the main reason among young people to use their smartphone in traffic. They don't want to miss anything. But is one app worth missing something much more important: the rest of your life?
Don't let the phone steal your future. In the emotional film, a girl is hit by a car and sees her future life flash before her, knowing that she will not live to see it all again. We also let young people experience what it feels like to miss everything in other formats on YouTube and TikTok.
Young people and their parents were touched in their hearts. From TikTok to talk shows and from the schoolyard to the kitchen table: everyone was talking about it. 59% of young people pledge not to use their phone while cycling after seeing this campaign.
Additional content
TikTok Live
In a TikTok live, singer-songwriter Danique an Black Box's presenter Thomas Brok engage in a heartful Q&A on the #MisNiks topic with their young viewers.
Credits
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Client
- Interpolis
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Client responsible
- Kim Smulders
- Bart de Vries
- Jurgen Surstedt
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Concept
- Wefilm Concepts
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Creative director
- Roel Welling
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Creatives
- Glenn van de Dood
- Boudewijn Bosman
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Head of Strategy
- Ruben Cusell
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Director
- Martijn de Jong
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DOP
- Gregg Telussa
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Client Lead
- Britt Kenter
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Media Director
- Rocco Stallvord
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Campaign Lead
- Marlena Fishell
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Head of Production
- Beau van Assem
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Producer
- Koen van der Knaap
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Production Manager
- Nefta Tevreden
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Social Creative
- Cato Duyvis
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Offline Edit
- Jorien Voogt
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Online Edit
- Annie Manueke
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Grading
- Remi Lindenhovius
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Production Madeira
- Soulkitchen (Sascha de Bruin)
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Artist Search
- Amp. Amsterdam
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Casting
- John Doornik
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BTS Director & Editor
- Rens Polman
Research shows that young people are not sensitive to figures about the alarming increase in the number of cycling accidents. It is therefore necessary to address young people from their pop culture on their risky behaviour. With stories that come from the target group itself.
Based on true youth stories, pop icon Snelle tells the story of two young people in love whose lives are shattered by a message on their bicycle. With a track and accompanying music video, we tell how their love suddenly ends because of one app on the bike.
Lovesick becomes a number 1 hit, reaches platinum status and the clip is viewed more than 20 million times. But more importantly, 48% of the young people who have seen the campaign promise themselves never to use their mobile while cycling again.
Additional content
Instagram post Snelle
At first it seemed impossible to find teenagers willing to tell us openly about their accidents due to their phone use. But when Snelle posted a personal request about the issue on Instagram, it generated hundreds of reactions from his followers, who were eager to talk. That’s when we knew we had the right approach.
Credits
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Client
- Interpolis
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Client responsible
- Kim Smulders
- Bart de Vries
- Miquette Vossen
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Concept
- Wefilm Concepts
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Creative director
- Roel Welling
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Creatives
- Glenn van de Dood
- Boudewijn Bosman
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Head of Strategy
- Ruben Cusell
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Production
- Wefilm
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Director
- Lennart Verstegen
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Director docu
- Dennis Lubbers
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Producer
- Beau van Assem
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DOP
- Stephen Polman
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Edit
- Patrick Schonewille
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VFX
- The Outpost
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Grading
- Captcha!
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Sound
- Haaifaai
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Artist Search
- Amp. Amsterdam
Nobody thinks texting should be done behind the wheel. Yet many think they can do it themselves. We can change behavioral intentions by making the (unjustified) low risk perception and the impact of an accident creatively tangible.
On a special course, participants experience how distracted they are when they drive and carry out an assignment on their smartphone. Then they start the conversation with someone who has experienced this in the real world.
The campaign makes people think en masse about their own risk perception. What if it does go wrong? More than 400,000 Dutch people have already downloaded the AutoModus app: a user of this app drives an average of 20% less damage.
Additional content
Credits
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Client
- Interpolis
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Concept
- Wefilm Concepts
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Creative director
- Martijn de Jong
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Director
- Joeri Holsheimer