The smart work with their hands

For Randstad with Dentsu

Showing the irreplaceable value of manual labor in a film where a.i. gets challenged to pass exams; theory and practical exams.

There is a shortage of hands in all types of jobs from healthcare and teaching to engineers that build our electric network, while at the same time a.i. is set to replace a lot of office jobs. Together with Randstad and Dentsu Creative, we created a film that shines a positive light on these manual labor industries and motivates people to not only respect these jobs more, but also seriously consider to be smart and use their hands. 

Because without our amazing human technology, our hands, the motor of our society won’t stay running.


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Black Box