Think before you forward

For KPN, with Dentsu Creative

Think before you forward

Sexting is usually very fun and exciting and a normal way of flirting for many young people. In the last six months, however, one in a hundred young people has experienced their intimate images being unintentionally forwarded to someone else. That is why singer MEAU releases the video of the song 'Stukje van Mij', with the message: think before you forward. Inspired by victims' stories, the song and video talk about the consequences, shame and guilt.

Just like MEAU and KPN, we want to ensure that the subject is widely known and that young people and parents are helped with information, prevention and care.


The best is yet to come


Because every life deserves infinite attention